Capital Economics is one of the leading independent economic research companies in the world. A team of more than 60 experienced economists provides award-winning macroeconomic, financial market and sectoral analysis, forecasts and consultancy, from offices in London, New York, Toronto, Sydney and Singapore.
New digital-first ecosystem
Designed and delivered a multi-phased Digital Transformation Programme consisting of multiple streams of work, including a new publishing stack based on WordPress CMS and a Progressive Web App to replace the legacy iOS / Android mobile app.
At the core of the new digital architecture, the Zephr Identity and Access Management platform to orchestrate access to content and gather more, better marketing-qualified leads to be actioned thanks to the integration with Salesforce CRM.
Complex integrations
The new technology stack I’ve designed and delivered is made of complex integrations.
These includes WordPress CMS used by the Economists Team to write their reports; all content is proxied by the Zephr platform which also provides IDAM and paywall capabilities.
Zephr is integrated with the Salesforce CRM to capture new registrants, track users’ activities and record paywall data.
Data from WordPress and Zephr are also sent to Google Analytics for reporting purposes.
Finally, the integration with the Pure360 email service provider to deliver registration, login and paywall emails to the users.
Multiple business benefits
The world-class content produced by Capital Economics is now purely online, as opposed to PDF files that were sent across to paying users and trialists via email.
Not only the content is mobile-responsive and easier to read, but it now provides greater user tracking and significantly reduces content-sharing.
The implementation of a flexible paywall solution allows Capital Economics a greater time-to-market for creating new products and increases the sales funnel with the generation of more, better marketing-qualified leads.
Only one month after the launch of the new digital ecosystem, over 3,000 new users registered to Capital Economics.
TESTIMONIALS
Chief Executive Officer (Capital Economics)
The project Eugi led was challenging, made all the more so by the Capital Economics’ inexperience and sometimes reticence to digitise our services. He coped with this as calmly as he could have and soldiered on, delivering the lion share of what ended up being a valuable new platform.
Director, Digital Development (PEI Media)
Eugi was instrumental in helping our team at PEI Media understand and implement new agile ways of working and related governance/processes. He’s also programme managed a complicated multi-track tech development roadmap.
Chief Technology Officer (The Economist)
Eugi held a key role in understanding the complex processes and ways of working that had developed in the Economist over the course of multiple years. I found Eugi to be proactive, result oriented, responsible and technically sound and he is always ready to put all his energy and time to get the job done. He has exceptional troubleshooting, coordination and analytical skills.
Business Change Director (The Economist)
Eugi’s attitude and ability led to him becoming more involved in delivery of the requirements he had helped shape and get approved. His understanding, interest and enthusiasm for working agile helped shape the cross-functional team he managed, gaining the trust and respect of everyone he worked with.