PEI Media is a global B2B publishing and events business that focuses on the alternative and typically illiquid asset classes that have become essential components of many investors’ allocation strategies globally. PEI majors in private equity, real estate, private debt and infrastructure investing, whilst also engaging with emerging new asset classes.
New owners on board and brands acquisition
This meant including new publications to the digital stack built in 2017 – PEHub, Buyouts Insider, Venture Capital Journal and Regulatory Compliance Watch.
Other initiatives recently signed off included the upgrade of their Dynamics CRM to 365, enhancement of their campaign automations and the move from UK-based development agencies to a dedicated nearshore development team.
Complex integrations
Zephr is integrated with the Microsoft Dynamics CRM to capture new registrants, track users’ activities and record paywall data.
Data from WordPress and Zephr are also sent to Google Analytics for reporting purposes.
Finally, the integration with the Sailthru email service provider to deliver registration, login and paywall emails to the users.
Multiple business benefits
The implementation of a flexible paywall solution allows PEI Media a greater time-to-market for creating new products and increases the sales funnel with the generation of more, better marketing-qualified leads.
One year after the implementation of the new stack, PEI has recorded an enormous uplift in new subscriptions.
TESTIMONIALS
The project Eugi led was challenging, made all the more so by the Capital Economics’ inexperience and sometimes reticence to digitise our services. He coped with this as calmly as he could have and soldiered on, delivering the lion share of what ended up being a valuable new platform.
Eugi was instrumental in helping our team at PEI Media understand and implement new agile ways of working and related governance/processes. He’s also programme managed a complicated multi-track tech development roadmap.
Eugi held a key role in understanding the complex processes and ways of working that had developed in the Economist over the course of multiple years. I found Eugi to be proactive, result oriented, responsible and technically sound and he is always ready to put all his energy and time to get the job done. He has exceptional troubleshooting, coordination and analytical skills.
Eugi’s attitude and ability led to him becoming more involved in delivery of the requirements he had helped shape and get approved. His understanding, interest and enthusiasm for working agile helped shape the cross-functional team he managed, gaining the trust and respect of everyone he worked with.