On 24 March 2021, Sky announced the launch of ‘Sky Connect’, a new entrant in the UK B2B telecoms market focused on partnering with small businesses to provide them with a better broadband experience: purpose-built business products, exceptional service, and simple pricing and packaging, with no hidden fees.
A new player in the marketplace
Sky’s entrance to the business broadband market follows its success in residential broadband. With over 6 million customers, Sky Broadband is the second largest residential provider in the UK, and over the past ten years Sky Broadband has, on average, received fewer complaints to Ofcom than anyone else.
Sky Connect plans to bring this best-in-class service to small businesses, including professional installation, backed by a customer charter featuring a 30-day money back guarantee, simplified billing, no in-contract price rises, and no hassle cancellation fees.
A solution built for businesses
Sky’s brand focus sought to inspire trust, innovation and confidence – with
continued emphasis on “built for business”.
continued emphasis on “built for business”.
It was very important for Sky to establish a brand identity that inspires confidence in Sky as a B2B solution provider, using the following drivers:
- Think: innovative, purpose built business solutions from a brand that is known and trusted
- Feel: confident and excited that there’s now a better solution for businesses
- Do: switch to Sky who’s now powering the connections that connect businesses to their customers
Intended benefits
The £20m programme is expected to achieve 1.8%-2.0 CRO to the new digital website with a number of improvements to the digital journey.
Also, the optimisation roadmap drives a range of foundational improvements to include getting CRO to 1.5% by year end 2021, and 1.8% by Q1 2022.
TESTIMONIALS
Chief Executive Officer (Capital Economics)
The project Eugi led was challenging, made all the more so by the Capital Economics’ inexperience and sometimes reticence to digitise our services. He coped with this as calmly as he could have and soldiered on, delivering the lion share of what ended up being a valuable new platform.
Director, Digital Development (PEI Media)
Eugi was instrumental in helping our team at PEI Media understand and implement new agile ways of working and related governance/processes. He’s also programme managed a complicated multi-track tech development roadmap.
Chief Technology Officer (The Economist)
Eugi held a key role in understanding the complex processes and ways of working that had developed in the Economist over the course of multiple years. I found Eugi to be proactive, result oriented, responsible and technically sound and he is always ready to put all his energy and time to get the job done. He has exceptional troubleshooting, coordination and analytical skills.
Business Change Director (The Economist)
Eugi’s attitude and ability led to him becoming more involved in delivery of the requirements he had helped shape and get approved. His understanding, interest and enthusiasm for working agile helped shape the cross-functional team he managed, gaining the trust and respect of everyone he worked with.